Hanju Lee 이한주
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Type design for CALLINGOTHERSIDEBranding
Type design
2024

Type design for CALLINGOTHERSIDE, a streetwear brand defined by the keywords Bold, Witty, and Raw.
Inspired by lettering found on streets and roads, the typeface features bold, free-spirited forms that reflect the brand’s core identity of capturing the sensations and traces of people walking through the city and translating them into clothing.




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